You can increase link popularity by getting more websites to link to yours. Easier said than done, right? Well, try these link building strategies 

* Sitemaps - XML, Google, generators, Yahoo!
    * Link bait - create content and web tools to attract links
    * Link Seeding - plant links in forums, blogs, web directories
    * Sponsored Links - buy advertising on other websites
    * Link Exchange - exchange links other websites
    * Affiliate Links - set up a direct linking affiliate program
    * Link Brokers - buy text links on other websites

Good tips!