In addition to the brief FAQ below I've developed an AdWords search engine using Google Coop that only searches a select set of hand picked sites and pages related to AdWords. If you have a question about AdWords give the AdWords search engine a try. I use it hundreds of times a month and am constantly updating it with fresh material.
Some of the most popular queries the search engine received include:
- how to increase ctr
- improve quality score
- can't see adwords ad
- setting up budget
- dynamic keyword insertion help
- landing page quality score improve
Q: I Just got started/am planning to start with AdWords. What should I read first?
A: Check out the official AdWords Learning Center.
Q: I have an AdWords policy question. Without contacting support, where can I get official information from Google about AdWords policies?
A: Visit the AdWords Policies section of the AdWords Help Center.
Q:What is the quality score?
A: AdWords Quality Score defined. Also, see my quality score FAQ.
Q: Why can't I see my AdWords ad?
A: Start with: Can't see my AdWords ad.
Q: Can I have multiple AdWords accounts?
A: Official Google response.
Q: I have to bid $5 or $10 just to activate a keyword. Why?
A: You need to improve your keyword's quality score.
Q: How often does AdWords reevaluate my landing page?
A: "AdWords visits and evaluates advertiser landing pages on a regular basis."
Q: How often do you visit landing pages and update Quality Scores?
A: We plan to visit pages at least once a month but may do so more often.
Q: I'm getting lots of impressions but no clicks. What should I do?
A: You should optimize your campaign.
Q: Why is AdWords is ignoring my daily budget?
A: Make sure you understand how Google treats the daily budget number.
Q: How do I get my ad in the top position (blue box) every time?
A: You can't guarantee it but you can take steps in the right direction.
Q: How does AdWords rank ads?
A: Here's how Google ranks ads for the search and content networks.
Q: What is the AdWords trademark policy?
A: The AdWords blog posted a two part series explaining the AdWords trademark policy in great detail. Part 1. Part 2.
Q: Does using AdWords affect my "natural" Google results for my website?
A: No. Using AdWords does not have a direct impact on Google's natural/organic results.
